SERVICES OVERVIEW
Brand Perception
- Crafting compelling brand narratives that standout your unique corporate personality.
- Developing brand positioning strategies.
- Conducting brand audits and analysis.
- Implementing brand messaging across channels.
- Managing brand reputation and crisis communication.
- Enhancing brand visibility and recognition.
- Measuring brand perception and sentiment.
Audience Engagement
- Defining target audience personas.
- Conducting audience research and segmentation.
- Creating personalised content strategies.
- Implementing omni-channel engagement tactics.
- Managing community and influencer relations.
- Conducting social media listening and monitoring.
- Analysing audience engagement metrics.
Integrated Campaigns
- Developing integrated campaign strategies.
- Aligning campaign messaging to different stages of the buying journey.
- Leveraging traditional and digital advertising channels.
- Implementing cross-channel content distribution.
- Conducting A/B testing and campaign optimisation.
- Measuring campaign reach, engagement and conversions.
- Comprehensive campaign analytics
Content Development
- Crafting compelling and relevant content.
- Developing content calendars and editorial plans.
- Creating written articles, blog posts, and whitepapers.
- Producing engaging visuals, infographics, and videos.
- Optimising content for search engines (SEO).
- Managing content distribution and amplification.
- Monitoring content performance and metrics.
Social Media Management
- Developing social media strategies and plans.
- Creating and curating engaging social media content.
- Managing social media channels and profiles.
- Implementing social media advertising campaigns.
- Monitoring and responding to social media conversations.
- Conducting social media contests and promotions.
- Analysing social media performance and engagement.
Data Analytics & Reporting
- Implementing data tracking and analytics tools.
- Conducting data analysis and performance measurement.
- Creating custom reports and dashboards.
- Monitoring website traffic, conversions, and user behaviour.
- Analysing social media metrics and engagement.
- Measuring PR and media coverage impact.
- Providing actionable insights for continuous improvement.
STRATEGIC TENDER AND BID CONSULTING
Integrated Identity has been supporting organisations with public procurement processes for over two decades – a legacy of our former role as the internal communications department of a subsidiary of the world’s oldest paint and coatings manufacturer.
For Companies Pursuing EOIs/RFPs:
Navigate the intricate landscape of public tenders with confidence through our comprehensive consultancy services:
Tailored Tender Strategy Development: Crafting customised strategies that position you for success in each unique request for Expressions of Interest (ROI) or Request For Proposal (RFP).
Competitor Analysis and Strategic Positioning: Identifying key differentiators to enhance your bid’s competitiveness and strategic positioning.
Persuasive Bid Writing and Proposal Creation: Compellingly articulating your value proposition to captivate evaluators and secure winning bids.
Post-Submission Support and Negotiation Expertise: Providing expert assistance during post-submission stages, including negotiations and clarifications.
Powerful Prequalification Documentation: Developing impactful materials that highlight your qualifications, experience, and capabilities.
Engaging Bid Support Websites: Creating dedicated online platforms to enhance bid visibility and provide easy access to key information.
For Tender-Awarding Organisations:
Streamline your tendering process and attract qualified bidders with our refined consultancy services:
Expert Tender Writing and Documentation: Crafting comprehensive and compelling tender documents to attract top-tier bidders.
Targeted Tender Marketing Strategies: Implementing tailored marketing campaigns to reach and engage prospective bidders effectively.
Effective Bidder Engagement and Communication: Facilitating seamless communication channels to foster strong relationships with bidders.
Best Practices and Industry Insights: Sharing our expertise and industry knowledge to optimise your tendering processes.
Content advisory, planning and development/copywriting of multi-channel – web, print, digital – content and a marketing tagline. (Client: Sawa Group/Video credit: Brian Adams).
Digital consultancy for tenders-focused website, including creation of site structure/sitemap, editorial content/copywriting and creation of guidance for 3rd-party website developer. (Client: Sawa Group).
Extracts from 68-page Tender Prequalification Brochure including project history of completed UN/World Bank-Funded civil engineering (utilities, road transport), public housing and support services/Facilities Management contracts to support a successful multi-million dollar (ROI/RFP) tender submission. (Client: Sawa Group).
Enterprise Companies
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Consumer Products
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Emerging Technology
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Financial Services
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Get In Touch
Get In Touch
Address
Integrated Identity Limited
3rd Floor, 86-90 Paul Street,
London EC2A 4NE
United Kingdom